Item – Theses Canada

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OCLC number
689503340
Link(s) to full text
LAC copy
LAC copy
Author
Comeau, Louise A.(Louise Anna),1955-
Title
Effects of framing on Ontarians' perceived competence to act on climate change.
Degree
M.A. -- Royal Roads University, 2008
Publisher
Ottawa : Library and Archives Canada = Bibliothèque et Archives Canada, [2009]
Description
2 microfiches
Notes
Includes bibliographical references.
Abstract
This research examined the effect of motivational and sacrificial framing on perceived competence and intent to act on climate change, compared to a control group. A random sample of 1,038 Ontario, Canada participants completed an online questionnaire in April 2008. Motivational framing increased perceived competence; sacrificial framing decreased perceived competence. Perceived competence had a modest positive effect on willingness to take in-home actions, but was negatively correlated to transportation actions. Effects were highly significant. In addition to general resistance to transportation actions, respondents already taking modest actions were highly resistant to doing more. Research results and recent communication, psychological, and linguistics research support: (1) new motivational frames situating climate change within an inclusive vision of sustainability; (2) investing in building social capital to support development of personal and collective norms; and (3) nurturing an emerging sustainability ethic through moral dialogue.
ISBN
9780494441831
0494441836