Item – Theses Canada

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OCLC number
1019465708
Link(s) to full text
LAC copy
Author
Wang, Joshua.
Title
A prism- and gap-based model of shopping destination choice.
Degree
M.A. Sc. -- University of Toronto, 2011
Publisher
Ottawa : Library and Archives Canada = Bibliothèque et Archives Canada, 2012.
Description
1 online resource
Notes
Includes bibliographical references.
Abstract
<?Pub Inc> This thesis presents a prism- and gap-based approach for modelling shopping destination choice in the Travel/Activity Scheduler for Household Agents (TASHA). The gap-location choice model improves upon TASHA's existing destination choice model in 3 key ways: 1) Shifting from a zone-based to a disaggregate location choice model, 2) Categorizing shopping trips into meaningful types, and 3) Accounting for scheduling constraints in choice set generation and location choice. The model replicates gap and location choices reasonably well at an aggregate level and shows that a simple yet robust model can be developed with minimal changes to TASHA's existing location choice model. The gap-based approach to destination choice is envisioned as a small but significant step towards a more comprehensive location choice model in a dynamic activity scheduling environment.
ISBN
9780494765784
049476578X
9780494765784